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Think BR: Keeping your soup fresh

the launch of the retailer s own New York Soup Co brand last year. The fact that NCGS has seen sales ...

Superstorm Sandy engulfed brands as well as New Yorkers

Disaster Response. It s bound to come in handy. Me and my family were in New York the other week, during ...

Think BR: Odds on for disaster

busy tracking Hurricane Sandy. The decision to evacuate New York City cannot have been taken lightly ...

New York treads a tricky comms tightrope

eye-wateringly expensive election campaign. But another huge comms exercise has been under way in New York and ...

Ian Darby: Adland doesn't have to rip it up and start again

time and time again. I m not so sure. As events in New York show, traumatic situations can be ...

On the campaign couch ... with JB

to New York to prepare for an extremely important new-business presentation to take place two days ...

The marketing of Obama and Romney: it's the data, stupid

not it gets the desired result on 6 November - the race is too close to call , says the New York ...

Would you trust an algorithm to write advertising copy?

million worse off. The algorithm had ripped through the New York Stock Exchange doing all sorts of very ...

Think BR: Silicon Valley, move over. Austin is where it's at

agencies, in my opinion, you can forget LA, New York, San Francisco; Austin is where our industry is going ...

Think BR: M-commerce - a big opportunity for brands

brands have jumped on the bandwagon yet. A study by New York research firm L2 highlighted that within a ...

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