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B-M brings in pollster Penn as worldwide chief executive

NEW YORK: Burson-Marsteller (B-M) has hired Mark Penn, one of the founders of opinion research

It's good to talk ...

practice from New York and more informal systems and contracts that exist in other markets." - Martin ...

Research and PR cosy up as Penn moves to Burson-Marsteller

NEW YORK - Mark Penn, one of the founders of leading opinion research company Penn, Schoen

Coca-Cola welcomes consumers to the 'Coke side of life' for global campaign

, head of Coca-Cola's global marketing, innovation and strategy at an investor meeting in New York ...

The World: New York - Voluntarily United wins Escada and Montblanc

The Voluntarily United Group of Creative Agencies, the WPP-owned micro-network, has won two creative assignments for the Procter & Gamble fragrances Escada and Montblanc.

The World: New York - Panasonic dumps Grey in US

Panasonic has ditched Grey Worldwide as its US creative agency after nine months.

The World: New York - Credle moves up to BBDO executive creative role

Susan Credle (pictured), the vice-president and creative director of BBDO New York, has been

Close-Up: Live Issue - Do advertisers need global digital specialists?

clients on either a global or regional basis, but only has offices in London, New York, San Francisco ...

The Insider's Guide to Production: Overview - Adapt or die

post- companies that have set up in New York. The UK's art department, editors, cameramen, music and ...

The Insider's Guide to Production: Production companies RIP?

Ten years ago, I was driven by fear to a conference on digital media in New York. The word on the ...

 

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