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BORDER LINES: NEW YORK: PR measurement tool launch

27 Nov 1998 | by MAGGIE BROWN

The Public Relations Society of America is working on a new tool to measure and evaluate the impact of PR. The project is being spearheaded by the PRSA s Counselors Academy, an interest group dedicated to helping consultants provide the best service. It is being researched by a panel including Hill...

GCI gives top UK post to Wheeler

27 Nov 1998 | by HARRIOT LANE FOX

UK fee revenue last year, which is matched only by its New York office. The group has 43 ...

LIVE ISSUE/STARVEST: How irreparable differences destroyed the MediaVest and Leo Burnett alliance - This merger is off but both parties realise they need to grow, Claire Beale says

27 Nov 1998 | by CLAIRE BEALE

chiefs putting the finishing touches to corporate structures hit walls, emergency calls from New York ...

PRIVATE VIEW

27 Nov 1998 | by ALAN WALDIE, an art director

. Since the launch of the Beetle in New York in the early 60s, this client has produced masses of ...

Financial PR: Battling for European financial supremacy - As the landscape of the European financial market changes global PR networks are fighting independent financial PR firms for pan-European accounts

27 Nov 1998 | by KATHY GREENE and JULIETTE GARSIDE

already has financial PR offices in New York, Hong Kong and South Africa. Kevin Soady, MD of ...

FOCUS: HI-TECH PR - Keeping an eye on future markets - Convergence of technologies has resulted in a flurry of mergers and acquisitions in the hi-tech sector. Good IT PR agencies both large and small must examine how they can benefit from the trend

27 Nov 1998 | by NICK PURDOM

time, it sought an initial public offering on the stock markets in New York and Paris. Equant asked ...

MEDIA: Fantastic journeys - UK travellers are more independent and enjoying exotic trips in greater numbers. Andy Fry looks at how travel media is adapting

26 Nov 1998 | by ANDY FRY

, Nigel Williams on Spain and Arthur Smith on New York show that the environment is right. People have ...

Autobytel.com names Grey to ad account

24 Nov 1998

- Autobytel.com, which runs an online car-buying service, has named Grey Advertising, New York, to...- Autobytel.com, which runs an online car-buying service, has named Grey Advertising, New York, to ...

Autobytel.com names Grey to ad account

24 Nov 1998

- Autobytel.com, which runs an online car-buying service, has named Grey Advertising, New York, to...- Autobytel.com, which runs an online car-buying service, has named Grey Advertising, New York, to ...

BBH makes US hirings

23 Nov 1998

- Bartle Bogle Hegarty US has taken on its first creative team for its newly opened office in New...- Bartle Bogle Hegarty US has taken on its first creative team for its newly opened office in New ...

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