Turning Point: Kerry Tarrant, new business account director EMEA, CNBC
21 Apr 2009 | by staff
The turning point in my career...was in 1999, when I decided to leave my market research position at Taylor Nelson Sofres.
Declining margins and a move towards greater transparency are forcing media agencies to review their methods of doing business. Media Week reports on how agencies are raising their game.
The turning point in my career...was in 1999, when I decided to leave my market research position at Taylor Nelson Sofres.
A combination of sterling leadership by a stable management, an impressive new business record and...new business wins, the agency has every reason to celebrate. Yet it could have been a very ...
A glut of new business at both global and regional level, a deluge of awards and expansion...year, it cranks up some massive new business with the $300 million global Monster.com and $600 million ...
win new business, OgilvyOne took top spot....agencies would be content to shut the doors to new business and bed down such a huge account, the agency ...
online information has created a new business model that spells danger for traditional media
on how agencies and media owners are devising imaginative new business models to beat the crunch...strong. ITV has struggled to make new business decisions because of the uncertainty over its next chief ...
turnover, meaning founder Ed Feast can shift his focus from new business to account management and...has shifted from concentrating on new business generation to account management and consultancy. If ...
Media buyers, beware: relying solely on credit insurers' ratings for clients when taking on new
media, branded content and digital planning. The agency's impressive record of new business wins this...underpinned the agency's new business record. OMD achieved a conversion rate of 62% in new business pitches ...