Direct choice: Artois Bock
19 Oct 2005 | by Michael Pring, New business director, Miles Calcraft Briginshaw Duffy
The UK premium lager category was virtually invented by Stella Artois.
I have never been a great fan of Esprit; its clothes have always been a bit too bland and I could never work out what type of consumer it was trying to attract. However, I put my prejudices aside and wandered down to its new store in Covent Garden.
The UK premium lager category was virtually invented by Stella Artois.
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