LICENSING: Why licensing calls for longer-term relations
04 Oct 2002 | by NEIL JENKINSON, new business director at The Marketing Store
of great ideas. But maybe that explains why there seems to be less retained new business ...
Right time, right place, right audience is part of our everyday vocabulary in direct marketing and this mailing would appear to hit the nail on the head.
of great ideas. But maybe that explains why there seems to be less retained new business ...
Media slow on new business staff...Fewer than 60% of media agencies employ full-time new business staff, according to new research ...
J. Walter Thompson is boosting its new-business department by creating the role of business development director and appointing Peter Cowie, a former board account director at Abbott Mead Vickers BBDO, to the role.
For her celebrity fix, Kathleen Saxton buys IPC Media's Now, the bible of the fame fetishist.
LONDON - Endemol, the Dutch TV company behind worldwide hit reality show Big Brother, has said its parent company Telefonica is not considering a sale to RTL, as it revealed plans for a new internet business.
NEW BUSINESS: Golin/Harris International has hired Veronique Briant as European new business ...
LONDON - BBC Worldwide, the commercial arm of the BBC, has promoted Sandra Braun to the post of head of new-business development for Europe, Middle East, India and Africa.