Right time, right place, right audience is part of our everyday vocabulary in direct marketing and this mailing would appear to hit the nail on the head.
J. Walter Thompson is boosting its new-business department by creating the role of business development director and appointing Peter Cowie, a former board account director at Abbott Mead Vickers BBDO, to the role.
For her celebrity fix, Kathleen Saxton buys IPC Media's Now, the bible of the fame fetishist.
NEW BUSINESS: Golin/Harris International has hired Veronique Briant as European new business ...
LONDON - Omnicom, the world's third-largest advertising group, won 1.08bn ( 767m) in new business.... WPP, the world's second-largest advertising group, came second with 781m worth of net new business ...
So FHM's circulation has dropped off by 20%; but is this really the beginning of the end for Britain's blokes' favourite? When you flick through, it's easy to understand why FHM is still hanging on in there. It does buff bodies, fast living and fashion really well. And Loaded has...
has meant a smaller marketing spend by companies such as BT. But there is still new business to be won ...
The experiential element of field marketing continues to expand: this year's table shows face-to-face activity increasing by 5% and roadshows by 4%. The concept has been well established by specialists such as RPM and iD, as well as leading agencies Momentum, CPM, Headcount and others.
Everyone likes a drink now and then, but it's the identity of our favourite tipple that's becoming an increasing concern for PROs. Although the drinks sector has consolidated into just a handful of major players, the number of brands filling supermarket and off-licence shelves still provides a plethora...
Marcus Brown, the head of new business at Rainey Kelly Campbell Roalfe/Y&R, selects Tesco.com
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