Search results for "New Business"

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Whatever happened to fair play?

12 May 2010 | by Suzy Bashford

in the new business arena for many years at agencies such as TBWA and Publicis, Balko has learned ...

Is the season of goodwill over?

04 Nov 2008 | by Mary Cowlett

what is appropriate to them,' says Angus Crowther, new business and marketing director at direct agency ...

Marketing Special Report: Design - The flexibility factor

28 Oct 2008

their own - Proven investment in new business strands - The ability to adapt to fewer, but bigger ...

Marketing Report: Contact centres - The vital statistics

29 Jul 2008

no fewer than 20 new business wins in 2007, including high-profile brands such as Toyota, AOL, 02 ...

How to build organic growth

03 Jun 2008 | by Chris Cowpe

organisations. It tends to equate to higher margins and improved relationships, and is the ultimate new business ...

How business-to-business marketers can practice ‘influencer marketing'

22 Apr 2008 | by Duncan Brown

three named influencers. Livesey is now working to a new business strategy, underpinned by a solid ...

Publicis Blueprint setback flags up risks of ad-funded customer titles

26 Feb 2008 | by Richard Abbott

publishers to overestimate potential revenue to secure new business. But Publicis Blueprint s Smith believes ...

When clients appoint without a pitch

05 Feb 2008 | by Gemma Charles

appoint their mates, they appoint trusted contacts who have delivered for them in the past, says WCRS new ...

Profile: Smooth operator, Rupert Howell, managing director of brand and commercial operations, ITV

09 Jan 2008 | by Jeremy Lee

: Account supervisor, Grey Advertising 1983-1987: New business director, Young Rubicam 1987-1998 ...

Agency of the Year 2007: Media Agency of the Year - Best of the rest

12 Dec 2007

media, branded content and digital planning. The agency's impressive record of new business wins this...underpinned the agency's new business record. OMD achieved a conversion rate of 62% in new business pitches ...

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