How can PR agencies protect their IP?
30 May 2012 | by Kate Magee
intellectual property during a new business pitch.
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business. Henderson says that since its inception BPP has won 10m of new business on an annualised ...
intellectual property during a new business pitch.
Agency complaints over the handling of new business pitches are getting longer and louder. Kate...symptomatic of an increasingly competitive, procurement-driven new business landscape that has tipped the ...