DIRECT: Tequila launches new Manchester arm
24 Jun 1999 | by PETER SHAW, Deputy managing director, C
involved in several new business pitches over the coming weeks. The launch follows a six-month ...
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CAREERS: Company CV - Carlsberg-Tetley
24 Jun 1999 | by DAVID MUIR, new business director of Og
Company facts
DIRECT: Briefs
27 May 1999 | by BEN ROSIER
beside WWAV in Omnicom s Diversified Agency Services group. Marber s brief includes new business and ...
INCENTIVE TRAVEL: Using travel as a universal reward - Historically a prize reserved for a company’s top performers, travel incentives are now being used to draw more employees into the awards structure. Sharon Greaves reports
06 May 1999 | by SHARON GREAVES
, Compaq selected 32 winners according to how much new business they had created as well as the revenue ...
SALES PROMOTION: Promoting in pubs - Pub promotions rely on a mix of free drink and creativity, Stuart Derrick reports
08 Apr 1999 | by STUART DERRICK, editor of Promotions &a
sweated blood to produce. No wonder so much work is me-too in nature, says Steve Gumbrell, new ...
One Four One recruits two to help boost UK business
18 Dec 1998 | by CLARE COZENS
director, although his role will also be expanded to include new business. At the Marketing Store, he ran ...
SALES PROMOTION LEAGUE TABLES: Flying ahead of the storm - The buoyant sales promotion sector continues to widen its scope, but will an economic downturn affect growth? Ken Gofton reports
29 Oct 1998 | by KEN GOFTON
new business, particularly in the retail sector. That doesn t sound like an agency hanging on for a ...
SALES PROMOTION: Coke’s Brazilian sales pitch - As marketers around the globe gear up for the World Cup, James Curtis reports on a UK agency’s innovative work for Coke in soccer-obsessed Brazil
07 May 1998 | by JAMES CURTIS
Schofield, who left her job as new business manager for KLP in London to set up the Rio-based team, says ...
CAMPAIGN DIRECT: CLIENT OF THE YEAR - STEPHEN TAYLOR. Hard as it is to single out any one individual in a collective enterprise like direct marketing, the entrepreneurial Stephen Taylor takes a bow for his Safeway work
13 Feb 1998 | by TOM RAYFIELD, a freelance writer
, claimed to have helped attract pounds 6.5 million of new business in three months. The reason is ...
MARKETING TECHNIQUE: TOP SALES PROMOTION AGENCIES - Overview - Promotion based on merit/This year’s sales promotion league tables are based on gross profit rather than turnover. It is seen as a better measure - but the same names still dominate at
09 Oct 1997 | by KEN GOFTON
client interest this award generated, and the subsequent new business enquiries. ...
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