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Predatory thinking: 'Marketing, like war, is a zero-sum game'

05 Jun 2013

new business. Predatory Thinking: A Masterclass in Out-Thinking the Competition by Dave Trott is ...

Marketers lack clarity on budgets and briefs, say agencies

16 May 2013 | by Rachel Barnes

The findings from the IPA s new business survey, conducted during the first three months of 2013 ...

Analyst view: Questions remain about how Facebook will drive mobile growth

02 May 2013 | by Ian Maude, digital media analyst, Enders

transitioning its audience from PC to mobile so is is essentially building up a whole new business, its mobile ...

Virgin recruits Nigel Gilbert to refocus the brand's 'game-changing' ethos

05 Mar 2013 | by Alex Brownsell

first cross-brand Virgin loyalty scheme and exploration of new business areas. Despite the success of ...

#aoty12: Digital Agency of the Year - Best of the Rest

11 Dec 2012 | by Sarah Shearman

% of its parent company's overall revenues. New business has been high on the agenda for Jam this ...

#aoty12: Media Agency of the Year - Best of the Rest

11 Dec 2012 | by Nicola Kemp

fully felt in years to come,' they noted. Manning Gottlieb OMD , which celebrated 100m of new ...

#aoty12: Sponsorship Agency of the Year - Best of the Rest

11 Dec 2012 | by John Reynolds

of Their Own. In terms of new business, too, 2012 was a strong year; 10% of the agency's overall ...

#aoty12: Branding Agency of the Year - Best of the Rest

11 Dec 2012 | by Rachel Barnes

turnover. Its growth also remains on track, with new business wins at home and overseas boosting revenues ...

#aoty12: Contact Centre Agency of the Year - Best of the Rest

11 Dec 2012 | by Kim Benjamin

average of 16% every year for the past four years. Much of its new business comes from referrals from ...

#aoty12: Experiential Agency of the Year - Best of the Rest

11 Dec 2012 | by Loulla-Mae Eleftheriou-Smith

Benckiser, totalling 2m worth of new business, and climbed up Marketing's experiential league tables from ...

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