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DIRECT BRIEFS

07 Sep 2000

account director to work on the Alliance & Leicester, Megastar and other new business accounts. He joins...account director to work on the Alliance & Leicester, Megastar and other new business accounts. He joins ...

DIRECTWATCH: Pearl in integrated 'local' push

07 Sep 2000 | by JOANNA WITT

. Our business is face-to-face and we have our own sales force. We do 85% of our new business through ...

CONFERENCES & EXHIBITIONS: Essential or excess? - Corporate hospitality is a classic tool for companies wanting to build business outside office boundaries, but can it improve the bottom line? Jennifer Hiscock investigates

07 Sep 2000 | by JENNIFER HISCOCK

appointment with a client is a way to build existing relationships rather than generating new business. He ...

OPINION: Why a media agency man sits in praise of bigger, better auditors

31 Aug 2000 | by SIMON MARQUIS, managing director of Zen

, it suits my new business objectives that the top auditors, who play a growing role in refereeing ...

FIELD MARKETING LEAGUE TABLES 2000: Rising demand for roadshows - Clients are tuning in to the ways roadshows can bring brands to life

31 Aug 2000 | by JIM NORTHOVER, Vice-chairman, Citigate

differentiation within a category, says iD director Paul Soanes. David Bailey, new business director at ...

FIELD MARKETING LEAGUE TABLES 2000: Growth directs field marketing - With a sector growth of 30% year on year, field marketing agencies are increasingly diversifying to maintain points of differentiation

31 Aug 2000 | by JIM NORTHOVER, Vice-chairman, Citigate

business is a two-way flow. Half of his new business in the UK in the past year, he claims, has come as ...

DIRECTWATCH: DIRECT CHOICE/bizwise.co.uk

17 Aug 2000 | by FRANK REJWAN, Director of new business

With the increasing volume of online companies now springing up from all directions, it is very important to be able to stand out and to avoid becoming just another dotcom brand in the constantly expanding web. Obviously, direct marketing, when used effectively, can be a very useful tool in taking the...

ANALYSIS: Post Office faces up to the future - Following a warning from the government that it must adapt to survive, the Post Office is overhauling its brand and responding to its customers’ needs. Mark Kleinman reports

17 Aug 2000 | by MARK KLEINMAN

Post Office to position itself in new business sectors and end its dependence on its core business ...

Marriages made in heaven: As Kellogg celebrates 50 years with Leo Burnett, James Curtis asks what brands gain from such long-term agency relationships

17 Aug 2000 | by JAMES CURTIS

often put all their energy into winning new business and then fail to follow up with decent service ...

Abbey National’s brand chief quits for own start-up

10 Aug 2000 | by CONOR DIGNAM

explore them. He added that his new business is still in development, saying: It s ...

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