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BT brings in new business chief

28 May 1998 | by LISA CAMPBELL

BT is continuing to make changes to its internal structure with the creation of a new senior role within its business division.

PROFILE: Prophet of DM - DON PEPPERS PRESIDENT MARKETING ONE TO ONE

28 May 1998 | by DANNY ROGERS

as an ad agency new business consultant. In 1989 he was poached by Interpublic s Lintas agency for ...

PR LEAGUE TABLES: Top 25 medical - The healthcare sector is enjoying significant growth. For agencies prepared to develop staff skills and seek out specialised areas, the rewards can be great

21 May 1998 | by RICHARD THOMPSON

for Merck in 1997, deliberately cut its new business activity in the first six months of the year ...

SALES PROMOTION: Coke’s Brazilian sales pitch - As marketers around the globe gear up for the World Cup, James Curtis reports on a UK agency’s innovative work for Coke in soccer-obsessed Brazil

07 May 1998 | by JAMES CURTIS

Schofield, who left her job as new business manager for KLP in London to set up the Rio-based team, says ...

 

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