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Courts primes agencies for media review

23 Apr 1998 | by JOHN TUCKER

review in the near future. Laurence Janes, new business director at TMD, commented: TMD has ...

CAREERS: Comment - All-round skills are the key to an online career

16 Apr 1998 | by PAUL SIMON

ability to construct new business models. For example, TSMSi was set up as a network sales operation ...

MARKETING MIX: MARKETING FOCUS: BRAINS OF BRITAIN - The first of the much-trumpeted Millennium Products, ranging from an ejection seat to a sports shoe, were unveiled last week to highlight the best of British innovation. But will the scheme provide effec

09 Apr 1998 | by JAMES CURTIS

Dutch retailer. Last year, she won four awards, including Shell s Live Wire new business award, and ...

Marketing Technique: Customer Magazines - Future/Digitally challenged/Digital TV is just around the corner, and the Internet continues to expand. Aren’t magazines a tad old-fashioned as a way for manufacturers to relate to customers, asks Ken Goft

02 Apr 1998 | by KEN GOFTON

) now include their ability to handle Internet or CD-ROM tasks in pitching for new business, says ...

MARKETING FOCUS: Hit by the fallout as tigers topple - The effects of the East Asian currency crisis left many UK marketers reeling. But keeping your head could pay off in the long run, writes Nigel Cassidy

02 Apr 1998 | by NIGEL CASSIDY

little wary and sceptical. David Muir, head of new business at Ogilvy s. The younger ...

 

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