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BUSINESS PRESENTATIONS: Stealing the show - Agency pitches need not only the technological wizardry to impress clients but the sense of how and how much to use it. Robert Gray reports

19 Mar 1998 | by ROBERT GRAY

When marketing agencies pitch to clients for new business they need to consider both psychology...When marketing agencies pitch to clients for new business they need to consider both psychology ...

AGENDA: American cousins can still teach us Brits about style

19 Mar 1998 | by DRAYTON BIRD

customers as often as they should. One of your very best sources of new business is your current group of ...

PROFILE: Gentleman Jim - Jim Faulds, Founder, Faulds Advertising

19 Mar 1998 | by LISA CAMPBELL

. Sceptics believe a flotation is unlikely, saying that Faulds recent losses and its lack of new business ...

MEDIA: Clients back Indy-Irish deal

12 Mar 1998 | by NICK LAWSON, New Business Director, The

Advertisers have reacted positively to Mirror Group Newspapers decision to sell its 46% stake in The Independent and Independent on Sunday to Irish media magnate Tony O Reilly.

MEDIA CHOICE: JUNIOR

12 Mar 1998 | by NICK LAWSON, New Business Director, The

As a first-time father (Alfie was born just seven weeks ago) I picked up the first issue of Junior - the world s finest parenting title - with interest. After all, I need all the help I can get.

DIRECT MARKETING TOP 80: What they are saying

12 Mar 1998 | by KEN GOFTON

in 1996, when 14 people left to form Lowe Direct. Recent new business wins should put the agency ...

 

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