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BT brings in new business chief

28 May 1998 | by LISA CAMPBELL

BT is continuing to make changes to its internal structure with the creation of a new senior role within its business division.

PROFILE: Prophet of DM - DON PEPPERS PRESIDENT MARKETING ONE TO ONE

28 May 1998 | by DANNY ROGERS

as an ad agency new business consultant. In 1989 he was poached by Interpublic s Lintas agency for ...

PR LEAGUE TABLES: Top 25 medical - The healthcare sector is enjoying significant growth. For agencies prepared to develop staff skills and seek out specialised areas, the rewards can be great

21 May 1998 | by RICHARD THOMPSON

for Merck in 1997, deliberately cut its new business activity in the first six months of the year ...

SALES PROMOTION: Coke’s Brazilian sales pitch - As marketers around the globe gear up for the World Cup, James Curtis reports on a UK agency’s innovative work for Coke in soccer-obsessed Brazil

07 May 1998 | by JAMES CURTIS

Schofield, who left her job as new business manager for KLP in London to set up the Rio-based team, says ...

Courts primes agencies for media review

23 Apr 1998 | by JOHN TUCKER

review in the near future. Laurence Janes, new business director at TMD, commented: TMD has ...

CAREERS: Comment - All-round skills are the key to an online career

16 Apr 1998 | by PAUL SIMON

ability to construct new business models. For example, TSMSi was set up as a network sales operation ...

MARKETING MIX: MARKETING FOCUS: BRAINS OF BRITAIN - The first of the much-trumpeted Millennium Products, ranging from an ejection seat to a sports shoe, were unveiled last week to highlight the best of British innovation. But will the scheme provide effec

09 Apr 1998 | by JAMES CURTIS

Dutch retailer. Last year, she won four awards, including Shell s Live Wire new business award, and ...

Marketing Technique: Customer Magazines - Future/Digitally challenged/Digital TV is just around the corner, and the Internet continues to expand. Aren’t magazines a tad old-fashioned as a way for manufacturers to relate to customers, asks Ken Goft

02 Apr 1998 | by KEN GOFTON

) now include their ability to handle Internet or CD-ROM tasks in pitching for new business, says ...

MARKETING FOCUS: Hit by the fallout as tigers topple - The effects of the East Asian currency crisis left many UK marketers reeling. But keeping your head could pay off in the long run, writes Nigel Cassidy

02 Apr 1998 | by NIGEL CASSIDY

little wary and sceptical. David Muir, head of new business at Ogilvy s. The younger ...

BUSINESS PRESENTATIONS: Stealing the show - Agency pitches need not only the technological wizardry to impress clients but the sense of how and how much to use it. Robert Gray reports

19 Mar 1998 | by ROBERT GRAY

When marketing agencies pitch to clients for new business they need to consider both psychology...When marketing agencies pitch to clients for new business they need to consider both psychology ...

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