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PUBLIC RELATIONS: Keeping connected - Clients can become irritated by a multitude of failings in this notoriously fickle industry, but loyalty to a PR agency can be prudent. Robert Gray investigates

22 Oct 1998 | by ROBERT GRAY

getting value for the client s pound. Every time we do a client review we treat it as a new ...

PR LEAGUE TABLES: Top 25 medical - The healthcare sector is enjoying significant growth. For agencies prepared to develop staff skills and seek out specialised areas, the rewards can be great

21 May 1998 | by RICHARD THOMPSON

for Merck in 1997, deliberately cut its new business activity in the first six months of the year ...

 

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