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Predatory thinking: 'Marketing, like war, is a zero-sum game'

05 Jun 2013

new business. Predatory Thinking: A Masterclass in Out-Thinking the Competition by Dave Trott is ...

Marketers lack clarity on budgets and briefs, say agencies

16 May 2013 | by Rachel Barnes

The findings from the IPA s new business survey, conducted during the first three months of 2013 ...

Analyst view: Questions remain about how Facebook will drive mobile growth

02 May 2013 | by Ian Maude, digital media analyst, Enders

transitioning its audience from PC to mobile so is is essentially building up a whole new business, its mobile ...

Charlotte Oates, DMG Media

29 Apr 2013 | by Nicola Kemp

are fastidious about testing and optimisation. As a new business, we are not willing to throw ...

Group FMG: Let me tell you a story

27 Mar 2013

this she was head of new business at media agency Starcom, following senior commercial roles working ...

River: The rain happens, content doesn't

27 Mar 2013

i-level, where he was marketing and new business director. He has also worked in traditional media for ...

Diesel's Scott Morrison on bringing an FMCG approach to fashion and the energy of young talent

21 Mar 2013 | by Rachel Barnes

following season,' says Morrison. 'I'm from an agency background, and about 70% of an agency's new business ...

Virgin recruits Nigel Gilbert to refocus the brand's 'game-changing' ethos

05 Mar 2013 | by Alex Brownsell

first cross-brand Virgin loyalty scheme and exploration of new business areas. Despite the success of ...

 

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