Sales promotion: beyond the zero-sum game of deep price cuts
19 Oct 2012 | by Stuart Derrick
life in-store. Jon Spary, new business director at Sense, says that traditional on-pack promotional ...
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Virgin recruits Nigel Gilbert to refocus the brand's 'game-changing' ethos
05 Mar 2013 | by Alex Brownsell
first cross-brand Virgin loyalty scheme and exploration of new business areas. Despite the success of ...
Tesco Bank launches mortgages with Clubcard points
06 Aug 2012 | by Matthew Chapman
Bank will bring to the mortgage sector as it battles for new business with the established high street ...
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
, particularly in generating new business. The online connection Many highly successful campaigns now link ...
Sky sponsors box of brands for home movers
24 Mar 2010 | by Alex Brownsell
Move box is about giving something back during a key life change. Greg Jarvis, Virgin Wines' new ...
Editor's comment: Agencies succeed against the odds
08 Dec 2009
toward new business and 360 thinking, but, as most marketing departments felt this was not the year for ...
Marketing names VCCP as Creative Agency of the Year
08 Dec 2009 | by Jeremy Lee
deliver game-changing results for its clients' which had translated into new business growth; Npower was ...
Marketing's Direct Marketing and Sales Promotion League Tables 2009
31 Mar 2009 | by Noelle McElhatton
, rather than new business, drove reviews last year, but with a digital twist. 'What we're seeing is the ...
News International installs Katie Vanneck as Customer Direct chief
17 Mar 2009 | by Sarah Johnson
, following a recruitment drive. Vanneck was previously NI's interim managing director of digital and new ...
Katie Vanneck named managing director of News International division
16 Mar 2009 | by Sarah Johnson
Jeremy Schwartz. She moves to her new position from interim managing director of digital and new ...
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