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OPINION: Good PR is worth its weight in gold

Pitching for new business involves a precarious balancing act between establishing an agency

Opinion: The Marketing Society Forum - Do consumers care about company ownership?

PIERSON, HEAD OF NEW BUSINESS, BARTLE BOGLE HEGARTY NO. But it is more pertinent to ask what effect ...

Performance is real measure of an agency's success

negotiating the contract for a new business win where the advertiser wanted business targets to determine our ...

 

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