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DIRECT MARKETING TOP 80: What they are saying

12 Mar 1998 | by KEN GOFTON

in 1996, when 14 people left to form Lowe Direct. Recent new business wins should put the agency ...

INTERNATIONAL: Geelmuyden Kiese lures B-M’s Holmgren as MD

06 Mar 1998 | by JEMIMAH BAILEY

. Disagreements over how to run the agency and a lack of new business have been cited as reasons for the ...

Campaign Report: Top 300 Agencies - A year in the life of MEDIA SHOPS - It was a year of going global and mergers, but the big news was Christine Walker and Peugeot Citroen deciding to change places

06 Mar 1998

good business but mainly concentrating on shaping the product. A scant year for new business ...

Campaign Report: Top 300 Agencies - Top UK Agency Profiles

06 Mar 1998 | by CLAIRE BEALE

Lintas. The agency ended its barren run of new business: Burger King switched its UK account to APL in ...

FOCUS: CYBERMARKETING - Calling for a lightning reaction/The internet and related technological advances can create almost as many problems for PR practitioners as they solve. Tom Dawn reports

06 Mar 1998 | by TOM DAWN

Neil Crofts, head of New Business at CHBi. ...

FOCUS: HEALTH PR - Looking up and over the counter/Pharmacists may soon be able to dispense some medicines which were previously prescription-only, lessening the burden on GPs. But the PR task of re-educating the public will not be small. Hilary Freeman r

06 Mar 1998 | by HILARY FREEMAN

. An enhanced role for pharmacists and their assistants will almost certainly create a wealth of new ...

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