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Predatory thinking: 'Marketing, like war, is a zero-sum game'

new business. Predatory Thinking: A Masterclass in Out-Thinking the Competition by Dave Trott is ...

Media business rankings

24 May 2013: Goodstuff Communications, Mindshare and UM London have all landed new business.

Marketers lack clarity on budgets and briefs, say agencies

The findings from the IPA s new business survey, conducted during the first three months of 2013 ...

Charlotte Oates, DMG Media

are fastidious about testing and optimisation. As a new business, we are not willing to throw ...

HSBC to sponsor Sky Sports coverage of British and Irish Lions tour

and tablet devices. David Shore, the head of new business at Sky Media, said: "The broadcast ...

Group FMG: Let me tell you a story

this she was head of new business at media agency Starcom, following senior commercial roles working ...

River: The rain happens, content doesn't

i-level, where he was marketing and new business director. He has also worked in traditional media for ...

Diesel's Scott Morrison on bringing an FMCG approach to fashion and the energy of young talent

following season,' says Morrison. 'I'm from an agency background, and about 70% of an agency's new business ...

Virgin recruits Nigel Gilbert to refocus the brand's 'game-changing' ethos

first cross-brand Virgin loyalty scheme and exploration of new business areas. Despite the success of ...

Trading Places: this week's people moves

, ZenithOptimedia 's head of new business and marketing for EMEA, to the position of global new business and ...

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