Search results for "New Business"

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Think BR: RFPs are no substitute for proactive new business

08 Aug 2012 | by Anthony Cooper

There are more proactive approaches to winning new business than just relying on the ubiquitous.... If agencies want to keep ahead of the curve, they need to approach new business intelligently, taking ...

Carat and MEC fight to deliver knockout new-business blow

25 Oct 2012 | by Katherine Levy

Carat and MEC appear to be inextricably bound together at the moment when it comes to new business.

OPINION: Good PR is worth its weight in gold

19 Jun 2008 | by Ian Monk

Pitching for new business involves a precarious balancing act between establishing an agency

You have to be in it to win it

12 Dec 2008 | by Ardi Kolah

Hunting down new business isn't a process you should stop at the moment. And it really isn't an...; mso-fareast-language:#0400; mso-bidi-language:#0400;} In the summer, it was likely that a new business ...

Principles are worthy, but the realities are brutal

13 Mar 2007 | by Steve Barrett

The battle lines around pitching for new business, or retaining an existing account, have long been

On the campaign couch...with JB

17 Nov 2011

one that is able to win lots of new business. Surely it's both, or do you think it's just the first?...eventually happen to an agency that won a great deal of new business but never delivered great work? Exactly ...

OPINION: Our survey says... do proper research

24 Oct 2007 | by Ian Monk

cent of PROs said survey-based ideas featured in new business pitches.’

Letter - Cision product was not fully withdrawn

08 Jun 2007

problematic product' (1 June), our decision to withdraw CommSource from the market was for new business sales

How to whip your team into shape

20 Oct 2009 | by David Emin

late from lunch or avoiding cold calling for new business, we were pretty work shy. I always thought...enforce it. If you want them to get on the phone and cold call for new business, then you have to show ...

Content (with a few caveats) is still king for ITV

16 Oct 2007 | by Alan Flitcroft

while new business models have shifted value to new players, it remains true that without content, there

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