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Declining margins and a move towards greater transparency are forcing media agencies to review their methods of doing business. Media Week reports on how agencies are raising their game.
A combination of sterling leadership by a stable management, an impressive new business record and...new business wins, the agency has every reason to celebrate. Yet it could have been a very ...
The winning agency has built on strong relationships with long-standing clients to develop new
online information has created a new business model that spells danger for traditional media
This year's winner had a stellar 12 months. Despite being closed to new business for the first half...position of closing its doors to new business for the first six months of the year, after a stellar 2010 ...
on how agencies and media owners are devising imaginative new business models to beat the crunch...strong. ITV has struggled to make new business decisions because of the uncertainty over its next chief ...
turnover, meaning founder Ed Feast can shift his focus from new business to account management and...has shifted from concentrating on new business generation to account management and consultancy. If ...
Media buyers, beware: relying solely on credit insurers' ratings for clients when taking on new
's ability to pick up new business in a difficult climate while maintaining creative excellence on existing ...
3m of annualised new business. The agency won Nestle's direct marketing business, after going ...
