Turning Point: Kerry Tarrant, new business account director EMEA, CNBC
21 Apr 2009 | by staff
The turning point in my career...was in 1999, when I decided to leave my market research position at Taylor Nelson Sofres.
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Declining margins and a move towards greater transparency are forcing media agencies to review their methods of doing business. Media Week reports on how agencies are raising their game.
The turning point in my career...was in 1999, when I decided to leave my market research position at Taylor Nelson Sofres.