MARKETING MIX: Book of the week
19 Dec 2002
Win New Business - the desktop guide, by Susan Croft (Thorogood, £16.99)....speaker and corporate trainer. Win New Business is clearly laid-out with useful (if slightly clicheed ...
its COI and Renault accounts. The task for the agency is to use Cavers' track record to bring in new ...
Win New Business - the desktop guide, by Susan Croft (Thorogood, £16.99)....speaker and corporate trainer. Win New Business is clearly laid-out with useful (if slightly clicheed ...
past. In his new role, he will spearhead the acquisition of new business for the agency.
Mediaedge:cia has picked up two pieces of new business from United Airlines and Citibank ...
A Bartle Bogle Hegarty lifer, Mendelsohn has been running new business at the agency for four ...
believes headhunting and winning new business have a lot in common: "Both jobs require energy, enthusiasm ...
with a client in every category. Yet I am expected to generate new business. How? A: Stop whining and ...
on the non-broadcast side. Director Barbara Moyses will take on responsibility for new business. In ...
, while Braben herself will focus on developing new business and marketing strategies. 'She will be more ...
second year, recognises creativity, effectiveness, new business wins and financial health, and reflects...walk off with £81m of new business including UKTV and UK Gold, Coca-Cola's Burn energy drink, Siemens ...