What marketers can learn from Barbie
01 Feb 2012 | by Nicola Clark
through a brand they admire. A subsequent social-media campaign, boosted by national press coverage ...
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Helen Edwards: Buy My Face's lesson in brand charm
14 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
brand on a face (pictured, below right). Clever PR then led to the story being picked up by the national ...
Amanda Andrews on Media: Time to side with local news media
21 Jul 2009 | by Amanda Andrews
cost-effective solution than the national press. Having the BBC as the only UK source of local news is a ...
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