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Supermarkets stop the presses: are the big chains turning their back on newspapers?

01 Mar 2012 | by John Reynolds

, but also as a potential boost to the struggling national press advertising market. British Gas, O ...

Kronenbourg looks to home

27 Jul 2010 | by Kim Benjamin

with plans to launch a campaign in October comprising TV and national press ads to drive sales in both ...

Winning over the fans: brands build bridges with unofficial fan groups

20 Oct 2009 | by Ed Kemp

providing coverage that is often better-informed than that in the national press. Sales house Indep-end-ent ...

Biscuit teaser: Fox's is behind a fictitious quango warning about dangers of biscuits

22 Sep 2009 | by Amy Golding

will appear in 10 cities around the country. Fox's has also launched national press ads promoting the ...

One freesheet down...

25 Aug 2009 | by Sarah Johnson

position,' says Rob Lynam, head of national press trading at mediaedge.cia. 'London Lite has a bigger share ...

EDF's 'Green Britain Day' event stings rivals into war of words

14 Jul 2009 | by Amy Golding

' to which British Gas responded with a national press ad the day before the event, stating 'Green ...

The Marketing Profile: Katie Vanneck of News International

23 Jun 2009 | by Sarah Johnson

the national press. The Times has started to offer a delivery service to consumers within the M25 and ...

 

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