The medium is the message
10 Nov 2009 | by Suzy Bashford
undertaken this year by any media trade group". The research was picked up by the national press. Members ...
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George stands proud as MEC takes pole position
18 Nov 2009 | by Arif Durrani
. It is a massively exciting time. National press: If you look at the offering on the news-stands ...
L'Oréal cashes in on Cole factor
03 Nov 2009 | by Staff
drive consumers directly to its TV ads by advertising in the national press the time the ads featuring ...
Respect between online and broadcast must be restored
20 Oct 2009 | by Tess Alps
the national press, crowning itself the "single biggest advertising medium". It positioned itself as ...
Commuters - Press - The battle of free versus paid-for
15 Oct 2009 | by Alex Blyth
's ad revenue is increasing, it also has yet to make a profit. Dave Mulrenan, head of national press ...
Twitter delivers better integrated brand communications
15 Sep 2009 | by Sue Unerman
two-way tweets is not as arcane as the ability to influence journalists in the national press. It is easy ...
UKTV in Kraft Foods deal
02 Sep 2009 | by Tristan O'Carroll
at goodfoodchannel.co.uk; on-pack support and national press activity. Philadelphia will sponsor ...
Recession is good news for some in Irish media results
25 Aug 2009 | by Maisie McCabe
real success story in national press in the Republic of Ireland was The Sunday Times. He added that ...
ABC SPECIAL: Paid-for food titles beat off threat from free competition (Cookery)
18 Aug 2009 | by Danuta Kean
national press trading Rob Lynam said this reflected the sector's "remarkable resistance" to competition ...
ABC SPECIAL: Pick Me Up leads real-life losers (Real-life)
18 Aug 2009 | by Sarah Crawley-Boevey
national press trading at Mediaedge:cia, believes a shift in investment is partly to blame. "Some ...
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