Ads for summer sales appear in the papers while the tabloids launch a host of cover promotions.
Sainsbury's goes after penny pinchers while Tesco features its upmarket food and banks promote interest rate tracker products in today's Paper Round.
Utility companies promote call-out services and car companies work out payment plans for today's newspaper readers.
The National Lottery promotes its new EuroMillions draw while the banks also put finance front of mind for newspaper readers.
Brands remind newspaper readers there is still time to book a summer holiday while the supermarkets compete for weekend shoppers.
Airlines attempt to set themselves apart in today's papers while Sky takes out ads across the press to promote its HD channels.
Political campaigns ahead of Thursday's referendum appear in today's papers while Sainsbury's kicks off its new campaign with heavy promotion across the papers.
The papers carry several business-to-business campaigns this morning, with phone companies and banks highlighting their business services.
Brands continue their Royal Wedding push in the papers the day before the big event takes place.
Supermarket offers dominate the papers while laptop deals are the priority for electronics dealers.