13 Dec 1999
| by ALASDAIR REID
Back in March, when Associated Newspapers launched Metro, its free
morning newspaper for London s commuters, many observers thought it a
defensive measure. After all, two rival companies - including the Modern
Times Group, which has successfully launched freesheets in several
European markets - were...
10 Dec 1999
| by JADE GARRETT
beginning.
The agency s national press and poster campaign launches the company
with the promise ...
03 Dec 1999
| by EMMA HALL
national press and poster ads by Fallon
McElligott....of national press and poster ads by Fallon
McElligott.
The ads allude to the difference ...
03 Dec 1999
| by ELEANOR TRICKETT
million bus tickets, posters in
supermarkets and chemists, and national press ads.
The ads were ...
of pounds 750,000 will go behind a national press campaign
aimed at extending the appeal of the 49 ...
03 Dec 1999
| by GORDON SMITH, creative director of Wals
Slabber
Exposure: National press
BROWN FORMAN
Project: Southern Comfort
Client: Maureen ...
26 Nov 1999
| by DOMINIC MILLS
Media agency Booth Lockett Makin
Medium National press property pages
Media planner Christine ...
19 Nov 1999
| by ELEANOR TRICKETT
will run in the national press and music and style press, follows
the same strategy.
We hope ...
12 Nov 1999
| by JADE GARRETT
Duckworth Finn Grubb Waters is promoting the relaunch of Melody
Maker with a national press...Duckworth Finn Grubb Waters is promoting the relaunch of Melody
Maker with a national press ...
08 Nov 1999
| by MARK TUNGATE
pre-Christmas period
and will focus on the national press and consumer magazines.
Group head Tara Marus ...