to remove filtersCAMPAIGNS: Lexis gives G&T a fresh sparkle - Integrated Marketing
05 Sep 1997 | by NICK PURDOM
s appetite for stories about advertising and marketing. National press coverage included ...
Search results for "National Press"
DIRECT MARKETING: TV’S OLD GUARD LEARNS TO LIVE BELOW THE LINE - Mainstream advertisers traditionally turned to TV. But, Robert Dwek finds, many are now getting better results with a direct approach
10 Oct 1997 | by ROBERT DWEK
national press inserts and DRTV, using the cheaper daytime and late-night slots, mainly on satellite ...
FOR THE RECORD
29 Aug 1997 | by ALASDAIR REID
year-on-year increase for a decade. Regional press outperformed TV, national press, magazines and radio and ...
CAMPAIGN DIRECT: MARKETING CHALLENGE: Why Honda sent out bath sponges to highlight CR-V launch - Honda experimented with direct mail to show off its new image to drivers, and it worked, Tim Rowell says
15 Aug 1997 | by TIM ROWELL
direct mail activity was backed up by a four-day national press campaign and also a national poster ...
Barker and Ralston lands Kia cars
18 Apr 1997 | by KAREN YATES
advertising spend in an effort to double sales within three years. A pounds 1.5 million national ...
APL campaign throws Mini into world of high fashion
11 Apr 1997 | by EMMA HALL
will run throughout 1997 in the national press and in publications such as Cosmopolitan, Four Four ...
Advertising & Promotion: Coral appointment
20 Mar 1997 | by JULIAN LEE
through-the-line activities. The brief includes responsibility for national press advertising. Media buying is...through-the-line activities. The brief includes responsibility for national press advertising. Media buying is ...
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