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Energy sector prepares for marketing unheaval

28 Nov 2012 | by Matthew Chapman

. Dynamic tariffs According to Kevin Peake, former Npower marketing director and founder of consultancy ...

Pitch update

25 Oct 2012

npower advertising review has finally kicked off, with agencies being approached this week by AAR. The ...

The Football League's Richard Heaselgrave: 'Who knows the fans best?'

27 Sep 2012 | by Alex Brownsell

League and League Cup currently held by Npower and Capital One respectively. The latter signed up this ...

EDF Energy's Martin Stead on brand love, Zingy and being outgunned by rivals

20 Sep 2012 | by Matthew Chapman

% SSE -0.7% E.ON 0.4% Npower ...

Campaigns: Consumer - First Utility's smart move on big boys

23 Feb 2012 | by John Owens

Gas and Npower. The strategy led with a news hijack campaign to secure First Utility's positioning ...

British Gas marketing director Will Orr on improving public perception of his brand and the energy sector

16 Feb 2012 | by Matthew Chapman

'. Perception challenge The 'big six' suppliers - British Gas, E.ON, EDF Energy, NPower, SSE and Scottish ...

 

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