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Fresh pitch for brands to take advantage of the Ashes cricket

07 Jul 2009 | by Ed Kemp

part, title sponsor Npower is also backing Cricket in the Park, which includes out-door screens at ...

Comic duo turn it on for Npower

17 Jun 2009 | by Richard Wood

price drops. To differentiate itself from its rivals, Npower launched a new advertising campaign on 28 ...

Power 100 Marketers of 2009: 1-50

27 May 2009 | by Staff

Barclaycard last year. 45. Kevin Peake, Npower B As director of marketing across all retail operations ...

Are Wallace & Gromit becoming overexposed?

31 Mar 2009 | by Gemma Charles

not one but two major deals. Npower claimed a first by having them make their TV ad debut on 30 March ...

ITV's life-saving operation

10 Mar 2009 | by Jeremy Lee

at utilities company Npower, is unperturbed, citing the slump in airtime prices as of greater ...

Emergency marketing - what to say when things go wrong

24 Feb 2009 | by Alex Brownsell

utilities sector that marketers are used to adopting a siege mentality. Nonetheless, Npower marketing ...

Media Headliner: Vizeum takes leap of faith with planning venture

24 Oct 2008 | by Ian Darby

client (including five successful major account retentions: BMW/Mini, npower, Pernod Ricard, Coca-Cola ...

MEDIA ANALYSIS: The Sun gobbles up online rivals

28 Nov 2007 | by Robert Gray

space it can give to a story. For npower, Frank achieved extensive print coverage of a Comic Relief ...

System error

21 Sep 2005 | by Jeremy Lee

Npower's broadcast sponsorship of the Ashes on Channel 4, claims the real viewing figure could be as ...

Crowd pleaser - John Perera, Commercial director, England and Wales Cricket Board

20 Jul 2005 | by Drew Barrand

going Perera's way. In the two months since his appointment, all three major sponsors - Vodafone, Npower ...

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