Crowd pleaser - John Perera, Commercial director, England and Wales Cricket Board
20 Jul 2005 | by Drew Barrand
going Perera's way. In the two months since his appointment, all three major sponsors - Vodafone, Npower ...
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System error
21 Sep 2005 | by Jeremy Lee
Npower's broadcast sponsorship of the Ashes on Channel 4, claims the real viewing figure could be as ...
Service brands: Customer service is not a strategy
21 Jul 2004
where you are in the first place.' Npower head of brand Kevin Peake is equally sceptical. 'Our belief ...
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