to remove filtersDigital & Direct: Brit Oval ups digital focus
09 Dec 2008
several ties during the ICC World T20 tournament and one of next summer's Npower Ashes Test Matches ...
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Choosing the right brand ambassador
09 Dec 2008 | by Alex Brownsell
disparate brands Npower, Yorkshire Tea and Kingsmill. Choosing the right character requires careful thought ...
The Week in Marketing: 2 December 2008
02 Dec 2008 | by Staff
Npower animation tie Npower has signed Aardman Animation characters Wallace and Gromit as brand ...
The week in marketing: 25 November 2008
25 Nov 2008 | by Staff
performances by bands such as The Kooks, Kate Nash and The Fratellis. Npower begins debate Npower is aiming ...
Branding: HomeServe in brand revamp
23 Sep 2008
Npower, is targeting consumers directly with a pay-as-you-go tradesmen service, branded 'Jobs on demand'. ...
Energy brands ramp up spend amid price hikes
27 Aug 2008 | by Alex Brownsell
The UK's top six energy firms - British Gas, Npower, E.ON, EDF Energy, Scottish Power and Scottish ...
Brands increasingly resort to mud slinging
19 Aug 2008 | by Alex Brownsell
offering, such as energy providers and airlines. Npower has revelled in its role as a challenger brand to ...
English Premier League launch may raise cricket's appeal to consumer brands
29 Jul 2008 | by Richard Gillis
previous ECB deals on behalf of Npower and Tetley, has always struggled to attract FMCG brands. 'Cricket ...
News brief: Print campaign launch by Npower
08 Jul 2008
Npower is launching a print campaign to flag up its work in the community. The ads, breaking
Marketer's diary
08 Jul 2008
10-14 July: Npower Test series. England v South Africa first Test, Lord's cricket ground, London ...
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