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Oliver Hickson: Partnership comms lies at the heart of the Big Society

more committed to partnership work than ever before - see the NHS Reform programme inextricably linking ...

Think BR: Privacy v marketing - the data debate

arrest and the ever-present fear that the NHS s online data repository is as holey as Swiss cheese ...

Alex Aiken: Shared service activity should exemplify the age of austerity

defend their turf. The proposed national NHS hub and spoke model appears designed to create a new silo ...

Anthony Hilton: We need debate not disapproval

of this approach are Health Minister Andrew Lansley's programme of NHS reform, and Justice Minister ...

Helen Edwards on Branding: Being patient with choice

When it comes to NHS reforms, marketing the benefits of choice is a tough ask, but a necessary one....institutions that have long suppressed it. The NHS was a centralist, option-free monolith for 52 years until ...

John Woodcock: Time for Tory U-turn on cuts

an attempt at black humour. The Prime Minister was talking about the wreckage of his NHS reforms, not...This is an administration gaining a reputation for flapping U-turns in a host of areas; the NHS ...

John Woodcock: A lacklustre vote of confidence

hard to detoxify the Tory brand on the NHS before the election, no amount of spin is going to get him ...

John Woodcock: Lib Dem tantrums nettle the Tories

being imposed on the NHS is a sign that the Liberal Democrats are feeling the strain of this marital ...

Dan Wood: Health reforms offer opportunity to reform comms

NHS communicators have their hands full. While grappling with the structural changes of the...respite for NHS comms leads. Regardless of the state of the public finances, NHS spending cannot continue ...

Alex Aiken: The messages on reform must improve

during these times of change and austerity. It s clear that the reform agenda is under strain. The NHS ...

 

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