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Helen Edwards: 'Good enough' is fine for government agency roster

20 Mar 2013 | by Helen Edwards

. Since I work a fair bit with healthcare clients, which predominantly sell to the NHS, I have often ...

Change4Life makes a 'welcome and important' return

14 Feb 2013 | by Russ Lidstone, chief executive, Havas Worldwide London

NHS 5bn a year. Too many calories in, not enough being burned. Sound familiar? Of course, the ...

Helen Edwards: Why the NHS brand won't travel well

05 Sep 2012 | by Helen Edwards

Government plans to promote 'the NHS brand' around the world mistake domestic affection for market...If Danny Boyle's Olympic paean to the NHS had been conceived to reflect the typical user ...

Helen Edwards: Civil brands engineer a third way

01 Aug 2012 | by Helen Edwards

schemes such as the NHS.... The best contemporary example, both of the concept and the tragedy, is probably the NHS. Since this ...

Helen Edwards on Branding: Being patient with choice

22 Jun 2011 | by Helen Edwards

When it comes to NHS reforms, marketing the benefits of choice is a tough ask, but a necessary one....institutions that have long suppressed it. The NHS was a centralist, option-free monolith for 52 years until ...

Adwatch Review: Department of Health

20 Oct 2009

;} The NHS smoking-cessation campaign, 'Loved ones', deploys one of the taboos of marketing: pester power ...

Editor's comment: A pig of a dilemma

21 Jul 2009 | by Lucy Barrett

sources and even different parts of the NHS. With little else in the form of official communication, it is ...

Adwatch Review: NHS - Stroke Awareness

17 Mar 2009

LONDON - Nick Darken, creative director at Albion, reviews the NHS' stroke awareness ad which had.... The NHS spot for stroke awareness is brutally simple. It's a visualisation of an old paramedics ...

 

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