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The new NHS challenge

So the new NHS is finally here, bringing the much discussed, often controversial, new NHS operating...new NHS puts around 65bn of taxpayers money directly into the hands of GPs. Working together in ...

Who will take the lead amid calls for NHS clarity?

NHS in London and how to communicate the vision and strategy associated with this....the huge amount of NHS estate in the capital it is equivalent to about 1.5 sq miles so if you put ...

Helen Edwards: Why the NHS brand won't travel well

Government plans to promote 'the NHS brand' around the world mistake domestic affection for market...If Danny Boyle's Olympic paean to the NHS had been conceived to reflect the typical user ...

George Eustice: Vested interests threaten NHS bill

GPs to discuss what they wanted to change about the NHS. Now that he is doing what they said they ...

George Eustice: NHS story needs clear treatment

There is no doubt Lansley understands the challenges facing the NHS. He shadowed the health ...

Luke Blair: One NHS decision that is the right one

This is not the first time I've written about the NHS and its communication challenges - and...E unit and, despite all the advances made in medicine since the creation of the NHS in 1948, many ...

Tara Hamilton-Miller: Tories stand their ground over NHS

glitzy anchors with perfect hair, Dan 'the thinker' Hannan caved. The problem with the NHS is that ...

Adwatch Review: NHS - Stroke Awareness

LONDON - Nick Darken, creative director at Albion, reviews the NHS' stroke awareness ad which had.... The NHS spot for stroke awareness is brutally simple. It's a visualisation of an old paramedics ...

From our readers: Shout loud about NHS successes

I can reassure Alex Hilton (Opinion, 27 February) that comms teams at all NHS hospitals are already...efforts to make sure the NHS get the credit it deserves. Richard Haynes, head of comms, Worcestershire ...

Opinion: The Marketing Society Forum - Will the NHS' rebrand to express diversity be money well

The Department of Health is reviewing the NHS brand in a bid to better reflect its services...). There's nothing wrong with the NHS' name, but there is a very high-profile problem with the brand ...

 

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