Music Essays: Come together
29 May 2009 | by Rich Robinson and Hywel Evans, EMI Music
done right, music and advertising can combine to amazingly powerful effect. And yet, here we are ...
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Music Essays: The brand played on
29 May 2009 | by Paul Clements, PRS for Music
Licensing music has had a facelift and PRS for Music aims to offer solutions to enable music to run...Music and brand messages have been intertwined for almost as long as the idea of brand has been ...
Music Essays: In tune with the ipod generation
29 May 2009 | by Lee McCutcheon, Red Custard Music
Creating music with a glue-like association to a brand or product is a tough, but rewarding, act...If you are expecting a clever piece about the physiological effect of music on the human mind ...
Marketing by Music: Music first
17 Sep 2004 | by James Hamilton
Ad agencies are thinking about music earlier in the production process....other far earlier than they used to. Even as little as five years ago, music was still more often than ...
Music: Adland faces the music
16 Sep 2005
The power struggle between the advertising and music industries continues apace. What can they do...Universal Music has been encouraging ad agencies to license songs from the Scottish band Texas ...
Music: Move with the music
15 Sep 2006 | by Pippa Considine
Once upon a time, a big music advertising sensation occurred when Levi's picked a tune for one of ...
Free music download sites SpriralFrog and Ruckus fold
30 Mar 2009 | by Free music download sites SpriralFrog and Ruckus fold
LONDON - Music sites that promise free music while satisfying music labels' cash flow demands are...An advertising slump and flawed business models have been blamed for the demise of free music ...
Marketing by Music: The magic of music
17 Sep 2004
The right music can work wonders for a brand but to reach a wider variety of target audiences, it...people's minds. If you go along with this premise, then music is an obvious ally. Who doesn't have a song ...
Music relies on oldies
17 Feb 2000 | by MediaWeek
Music relies on oldies...The music sector continues to suffer from a split personality. While dance music titles and rock ...
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