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THE BOOK OF LISTS: The 10 best SMS campaigns

20 Dec 2002

texting in a lucky on-pack number, kids could win prizes such as access to MTV parties and music CDs ...

THE BOOK OF LISTS: The 10 Best New-Media Creatives

17 Dec 2002

music giant BMG. 9. FLO HEISS Dare Digital has done good work for Yell.com and Travelocity, but lost ...

HOTLINE: The Hits digital music channel is first

29 Nov 2002

The Hits, Emap Performance's digital music channel that launched on Freeview and is now on Sky, has

HOTLINE: MTV Networks Europe appoints web agency

01 Nov 2002

MTV Networks Europe has appointed the web agency AKQA to promote the MTV Europe Music Awards 2002

NEW MEDIA: SPOTLIGHT ON IPA DIGITAL MARKETING GROUP - A new agenda for IPA's digital group as Owen takes the lead

01 Nov 2002 | by ALASDAIR REID

many member agencies as possible. This will be music to the ears of the IPA's critics - too often in ...

CLOSE-UP: CRAFT/BT BROADBAND - BT's launch of broadband is being promoted with an epic ad

04 Oct 2002 | by CAMILLA PALMER

and the music agency Soundtree agree with Young and Vizard. "When we first read the script, we ...

NEW MEDIA: SPOTLIGHT ON POP-UP ADS - The future of pop-ups is in the better understanding of users. Clare Conley reports on the stand iVillage has made to refuse pop-up ads on its ISP

09 Aug 2002 | by CLARE CONLEY

Toledano, the marketing and commercial manager for the music site uk.MP3.com, says it's about getting a ...

NEW MEDIA: SPOTLIGHT ON INTERNET RADIO - How to make internet radio a viable option for advertisers. Can a Virgin and Freeserve deal boost internet radio? Alasdair Reid investigates

19 Jul 2002 | by ALASDAIR REID

- available within the music section of its portal. It is, as the old cliche would have it, a win-win deal ...

music sales. The threat posed by online sales led to Virgin creating its site, Alasdair Reid says

05 Jul 2002 | by ALASDAIR REID

hell out of everybody in the music business these days. For individual artists the threats are as huge ...

WWAV direct mail to drive Club Carling's subscribers to web

31 May 2002 | by JEREMY LEE

with football and highlights its involvement with music. Existing recipients of the magazine will ...

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