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GIVE MUSIC FOR FREE

28 May 2010 | by Stephen Somerville, 7digital

Music rights management is complex and muddled, highlighted by the complexity involved in something...Music triggers deep emotions, instantly, before we even have a chance to consider what we are ...

BRIEFING NOTES

28 May 2010 | by Paul Cartledge and Philip Jewson, Yellow Boat Music

hear it" won't help produce the music you want....Many music briefings kick off with an apology: "I don't know what I want, but I'll know it when I ...

YOU KNOW ADS, WE KNOW MUSIC

28 May 2010 | by Natasha Baldwin, Imagem Creative Services

Music can generously reward brands that look to the long term rather than to the latest chart hit...Our clients often think they know music. They don't. We're in the perfect position to see where ...

GETTING INTO THE RETAIL GROOVE

28 May 2010 | by Jamie Davies and Ben Curwin, Mood Media

The changing music landscape makes brand and band partnerships an attractive proposition for both...Aligning your brand with a relevant music artist will help deliver real ROI and ensure you get ...

A LOVE AFFAIR WORTH NURTURING

28 May 2010 | by Ruth Simmons, soundlounge

People have a close relationship with music and it is often a simple solution to get to the heart...sensory inputs. Over the years, the relationship we have with sound and, specifically, music, generates ...

WHAT NEXT IN MUSIC?

27 May 2010

The right music can make an ad sing but what's involved in tracking it down and negotiating its use...View the essays here: 'Give music for free', by Stephen Somerville at 7digital You know ads ...

 

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