Masterclass: Branded content
23 Dec 2011 | by Trevor Clawson
station's audience and boosting the advertising revenue of the site itself. It includes interviews, music ...
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Total yoghurt unveils January ad push
23 Dec 2011 | by Gemma Charles
of swing music. The campaign, bought by Total Media, will run on Channel 4, ITV Channels and Sky ...
Olympic stadium owners look beyond football for future
20 Dec 2011 | by John Reynolds
." The OPLC is running the public asset with Newham Council. It is looking at the possibility of music ...
BT stokes 'patent wars' with legal assault on Google
20 Dec 2011 | by Sarah Shearman
without permission. Google services covered by these patents include Google Maps, Google Music, Google ...
HMV considers sale of live music business
19 Dec 2011 | by John Reynolds
HMV has reported a £36.4m pre-tax loss and said it may be forced to sell its live music division in..., the group said its live music division, HMV Live, could be sold off, after a strategic review of its ...
Review of the Year: Media Brands of the Year 2011
15 Dec 2011 | by Nicola Clark
broadcast to your entire social network, may well be outing consumers' taste in music, but the integration ...
Wrigley's prepares major marketing pushes across Extra and 5Gum brands
10 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
' strapline, featuring consumer promotions across fashion, music, art, gaming and film categories, and the ...
Samsung partners Fetch TV for video-on-demand content
05 Dec 2011 | by Matthew Chapman
, documentaries, music concerts, sports programming and children s shows. Titles include 'Pirates of the ...
Coca-Cola to build musical Olympic pavilion
02 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
will be able to "play" the pavilion and create their own music, as a way of engaging with the campaign ...
Barclaycard teams up with celebrities for 'Easier' Christmas push
02 Dec 2011 | by Alex Brownsell
said: "We have a rich suite of offers, from our music and entertainment strand, to the Barclaycard ...
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