to remove filtersPepsi to keep Spice Girls for 98
27 Nov 1997 | by DAVID SUMNER SMITH and PATRICK BARRETT
music promotion next year....music promotion next year. The pan-European promotion, thought to be worth in the region of ...
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FORUM: Is commercial radio right to moan about the BBC? - Is BBC Radio enjoying an unfair advantage over its commercial rivals by using BBC TV airtime to promote its wares? Should the advertising industry be concerned about this uneven playing field and w
28 Nov 1997 | by RICHARD COOK
include the ubiquitous Perfect Day corporate ad that is promoting the range of music on offer across ...
Media: Will Emap’s TV Magic work? - Not content with owning FHM, the UK’s best-selling men’s magazine, and radio station Kiss FM, Emap is also carving itself a niche in the cable and satellite TV market. AMANDA LUTCHFORD reports
27 Nov 1997 | by PATRICK BARRETT
collection of dance music programmes. So what will Magic TV offer advertisers that other channels ...
Marketing mix: Profile - Spice trader/Robert Dodds, Commercial agent, The Spice Girls
27 Nov 1997 | by DANNY ROGERS
company s energy and his desire to break the rules but without real passion. This guy is no music ...
Media: Call for BBC controls
27 Nov 1997 | by ANNE-MARIE CRAWFORD
subscription channels. In September, the four-minute corporate music video Perfect Day was labelled as an ...
Advertising & promotion: So what do women want? - WPP’s new marketing agency focuses exclusively on women consumers but is also keen not to fall into new Girl Power stereotypes, writes LISA CAMPBELL
27 Nov 1997 | by HELEN SULLIVAN, Senior consultant, Abra
trying to achieve. Girl Power, through both music and general attitudes, is a great commercial ...
Emap prepares spring launch for Magic TV
21 Nov 1997 | by CLAIRE BEALE
music channel, Magic, to launch next spring....music channel, Magic, to launch next spring. The channel will take the brand values of the ...
TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
21 Nov 1997 | by WILLIAM HOWELLS
UK Arena is the music and arts channel which forms part of UKTV, a portfolio of channels developed...UK Arena is the music and arts channel which forms part of UKTV, a portfolio of channels ...
Leagas Delaney to launch BBC digital
21 Nov 1997 | by CAROLINE MARSHALL
corporate account, for which it recently created the Perfect Day spot, showcasing the range of music ...
Capital joins fight against BBC ’plugs’
21 Nov 1997 | by ELEANOR TRICKETT
October. This figure excludes Perfect Day , the BBC s corporate ad promoting the range of music on ...
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