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Think BR: There's more to live-event sponsorship than music festivals

Marketers have enjoyed a long and fruitful love affair with music festivals but if you're looking...Over the last 14 years, I have facilitated our clients with a presence at over 100 music festivals ...

Andrew Walmsley on Digital: Music to their ears

music industry, it has been a vital marketing tool, providing exposure for its artists while paying them ...

Andrew Walmsley on Digital: Time to face the music

File-sharing has irrevocably changed the music industry - failing to accept this fact is fruitless....different chord. Lucian Grainge, chairman and chief executive of Universal Music, is not a happy man because ...

Music - not muzak - is the least valued of the media

the place and they won't tell you about the food, but the music....sings along. By contrast, in most restaurants, hotels, pubs and shops, the music is a beige backdrop ...

Focus on ... MTV Spanking New Music Tour

Now in its sixth year, the music event is taking to the road for a series of gigs, showcasing new

Andrew Walmsley on digital: Music trade should go with digital flow

It seems, though, that the music industry has no such self-awareness. As a bunch of people who ...

Focus on ... MTV Music Awards

This major A-list awards show, now in its 14th year, celebrates worldwide musical talent and is broadcast live on the MTV network to a potential 127m viewers in more than 37 countries.

 

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