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Music Essays: The brand played on

29 May 2009 | by Paul Clements, PRS for Music

Licensing music has had a facelift and PRS for Music aims to offer solutions to enable music to run...Music and brand messages have been intertwined for almost as long as the idea of brand has been ...

Music Essays: Come together

29 May 2009 | by Rich Robinson and Hywel Evans, EMI Music

done right, music and advertising can combine to amazingly powerful effect. And yet, here we are ...

Music Essays: In tune with the ipod generation

29 May 2009 | by Lee McCutcheon, Red Custard Music

Creating music with a glue-like association to a brand or product is a tough, but rewarding, act...If you are expecting a clever piece about the physiological effect of music on the human mind ...

Marketing by Music: Music first

17 Sep 2004 | by James Hamilton

Ad agencies are thinking about music earlier in the production process....other far earlier than they used to. Even as little as five years ago, music was still more often than ...

Music: Adland faces the music

16 Sep 2005

The power struggle between the advertising and music industries continues apace. What can they do...Universal Music has been encouraging ad agencies to license songs from the Scottish band Texas ...

Music: Move with the music

15 Sep 2006 | by Pippa Considine

Once upon a time, a big music advertising sensation occurred when Levi's picked a tune for one of ...

Free music download sites SpriralFrog and Ruckus fold

30 Mar 2009 | by Free music download sites SpriralFrog and Ruckus fold

LONDON - Music sites that promise free music while satisfying music labels' cash flow demands are...An advertising slump and flawed business models have been blamed for the demise of free music ...

Marketing by Music: The magic of music

17 Sep 2004

The right music can work wonders for a brand but to reach a wider variety of target audiences, it...people's minds. If you go along with this premise, then music is an obvious ally. Who doesn't have a song ...

Music: A Match made in music

06 Nov 2009

are also working hard to keep brands and music in harmony.

Music: Special Report

15 Sep 2006 | by Robin Hicks, reports editor, Campaign

What would the ad and music industries change about each other to improve the way music is used in..."There's an element of science to choosing music," according to Fiona McBlane, the head of Huge ...

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