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CAREERS: The Secret Diary of Brian The Brand Manager

19 Dec 1998

. This I think may represent a major philosophical hurdle for Mr Bolleaux. As he is so fond ...

Duchess of York makes UK commercials debut to encourage reading in schools

18 Dec 1998 | by JOHN OWEN

, reads from Mr Greedy. That was a delicious breakfast he thought to himself. Now I wonder what ...

MARKETING MIX: Pen portrait

17 Dec 1998 | by JANE BAINBRIDGE

does ... Mr Adamant! I could write a book about this writing, but with deference to space ...

THIS WEEK’S BIG QUESTION: Should you sponsor Christmas?

11 Dec 1998 | by SUZAN LEAVY

no reason why Mr Kipling couldn t sponsor Santa. Perhaps PlayStation could create a virtual tree ...

HEADLINER: Legal eagle has confidence to launch titles in a risky sector - John Woollcombe believes Mollin Publishing has the edge, Anna Griffiths writes

11 Dec 1998 | by ANNA GRIFFITHS

doesn t want to. The world of media is nothing new to Woollcombe, although he s neither Mr Glamorous nor Mr Media as one industry source puts it. Decked out in a fading grey sweatshirt over a ...

PR firms would do well to educate the public about the reality of risk

04 Dec 1998 | by BERNARD INGHAM

which Mr Mandelson must be mulling over as someone, somewhere, surely chronicles his every move ... , how can they ignore Mr Mandelson - unless they work for the BBC? I mention this to illustrate ... . The PR industry may not be able to help Mr Mandelson much. But it would serve its clients better ...

PERSPECTIVE: Consumer groups can’t take place of agency judgment

04 Dec 1998 | by CAROLINE MARSHALL

. Which reminds me. Close observation of the United Biscuits reel enables me to calculate that the Mr ...

AGENDA: Microsoft’s real trial is trust - As Microsoft’s bitter legal battle with the US government drags on, Harriet Marsh reports on the likely knock-on effects for the software giant’s customer standing

03 Dec 1998 | by HARRIET MARSH

with new corporate ads which, significantly, make no mention of the company s products or Mr Gates ...

MEDIA: Making untimely TV predictions is a costly business

03 Dec 1998 | by RAYMOND SNODDY, media editor of The Tim

TV-am awards ceremony the day after the licence awards, when Gyngell read out a letter from Mrs ...

MARKET RESEARCH: New Britain new consumers - Gill Upton reports on a new social classification system that may replace the outmoded ABC1 model

03 Dec 1998 | by GILL UPTON

Interest Group at the MRS. He is also vice-chairman of Berry Consulting. Better or worse ... s concerns will no doubt filter through at the MRS conference, but ultimately it will fall to market researchers to advocate it, or not, to their clients. An MRS validation would certainly help a ...

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