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Thatcher was 'very generous' towards sport, claims Lord Coe

Speaking to Marketing, London 2012 Olympics chief Lord Coe said: "The great thing that most people tend to forget about Mrs Thatcher is that she was married to someone who was absolutely passionate about sport. Dennis Thatcher was a grade-one rugby coach and chaired SportsAid Foundation. "It ...

H&M signs Beyoncé for beachwear TV campaign

The retailer will kick off the drive with print and outdoor ads featuring a 'Beyonc as Mrs Carter in H M' strapline that references her sell-out Mrs Carter Show World tour, which launches on 15 April. Television activity shot in the Bahamas will feature a new track by Beyonc called 'Standing on the Sun ...

Premier Foods to cut 2013 Hovis marketing spend

sauces, Mr Kipling cakes, Oxo stocks and Sharwood s sauces. Premier Foods will be pulling marketing ...

Holland & Barrett drops Gethin Jones in new 'happiness' focus

previously attempted to shift away from price-led advertising in 2008 through the creation of the Mr Holland and Mr Barrett characters, but ended the campaign 12 months later. ...

M&S makes boy with Down's Syndrome star of Christmas campaign

to the Rod Stewart track; a scene set in the office accompanied by Jean Knight's 'Mr Big Stuff' track; girls ...

Why consumers can bank on brand equity

-booking brand Mr Mrs Smith offers a 7.5% rate, but 9.5% for those taking their returns in hotel vouchers ...

Comedian Dave Gorman to appear at IAB Engage

Gorman, who has the late Sunday morning slot on Absolute Radio also has three best-selling books under his belt, notably the 'Googlewhack Adventure', centred around finding search terms that yield just one result when typed into Google. Gorman won a Bafta for scripts for the BBC's 'Mrs Merton Show ...

MPG Media Contacts takes global Mr. Porter media duties

Online luxury retailer Mr. Porter has appointed MPG Media Contacts as its global media planning..., said: "Mr. Porter is an incredibly dynamic company and we look forward to using all of our experience ... established credentials working with luxury clients to make sure Mr. Porter business continues its stratospheric growth." Mario Muttenthaler, head of sales and marketing at Mr. Porter, said: "We are delighted ...

Premier Foods hails performance of Fuelling Britain campaign

on its eight key brands: Hovis, Mr Kipling, Ambrosia, Sherwood's, the Loyd Grossman sauces range, Bisto ...

Holland & Barrett kicks off £6 million creative contest

by WCRS, whose relationship with the retailer lasted only five months. The agency created the Mr Holland and Mr Barrett brand representatives and the strapline: "Come for the price, stay for the advice ...

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