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Paul Smith, James Dyson and Jonathan Warburton: what inspires Britain's eponymous entrepreneurs

28 Mar 2013 | by Charles Vallance and David Hopper

Mr Cadbury, Mr Sainsbury, Mr Marks, Mr Spencer, Mr Lewis, Mr Boot, Mr Walker, Mr Sharwood, Mr Warburton, Mr Lipton and Mr Tetley. All were 19th- and 20th-century entrepreneurs who made their name by making their name into a brand. Sir Paul Smith Sir James Dyson Jonathan Warburton ...

Top 10 Marketing Mishaps of 2012

17 Dec 2012 | by Nicola Kemp

have to go away every year otherwise they will be traumatised.' Mr O'Leary, who went on to describe ...

Helen Edwards: How to avoid segmentation silliness

03 Oct 2012 | by Helen Edwards

an agency pitch for a muesli brand where the planner had separated the female universe into 'Mrs Harvest', who likes to put a lot of variety on the table, and 'Mrs Plain', who plays it straight, culinary ... at the weekend, the strategy was daft because there was no way of isolating the desired 'Mrs Harvest' in media ...

The changing face of music tie-ups

24 May 2012 | by Sarah Shearman

by unknowns such as Babylon Zoo and Mr Oizo become chart-topping hits. Sweet spot Connecting ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

24 Mar 2012 | by Gemma Charles

and Mr Kipling, will reduce calories in one third of its sales by the end of 2014 and at least 30% of new ...

PepsiCo's Patrick Kalotis is not known as 'Mr Breakfast' for nothing

08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

Tropicana and Quaker, is a self-styled 'Mr Breakfast'. 'It would be difficult for me to work on a product ... . This 'Mr Breakfast' moniker comes from his responsibility for two of the UK's biggest morning brands ... major TV ad, it's clear that 'Mr Breakfast' is intent on doing just that. INSIDE WORK 1996 ...

My-wardrobe.com's Rob Moss on keeping it personal while expanding globally

06 Oct 2011 | by Nicola Clark

with Mr Mrs Smith, Bobbi Brown and Sisley. The etailer is also looking to increase its focus on customer ...

Alan Mitchell: Reinventing marketing - Stalking customers vs building trust

28 Jul 2011 | by Alan Mitchell

failure', Mr Hustinx called for the implementation of 'privacy-by-default' settings, by which third ...

Kerry Foods CMO Phil Chapman on the need for marketers to be more brave

14 Jul 2011 | by Rachel Barnes

of the work done on Cheestrings since his arrival. The ad campaign that introduced the character Mr Cheese ...

My Media World: Steve Cox

13 Jul 2011 | by Jeremy King

playing The Forum. If I could do it all over again... I d probably not buy my first suit from Mr ...

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