Hovis launches tactical Halloween campaign
31 Oct 2012 | by John Reynolds
for Premier Foods sister brands, Mr Kipling and OXO. Follow @johnreynolds10 ...
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Mr Kipling "a miniature Kipling Christmas" by JWT London
28 Nov 2012
Mr Kipling's new outdoor campaign, created by JWT London, features two new Christmas products ...
Branston sold to Japanese vinegar maker for £92.5m
30 Oct 2012 | by John Reynolds
, Mr Kipling, Ambrosia, Sharwoods, Oxo, Loyd Grossman, Bisto, and Batchelors. The company snapped up ...
On The Campaign Couch ... with JB
11 Oct 2012 | by Jeremy Bullmore
, the TV producer on Nimble and Mr Kipling, was only Count (Graf) Bentinck und Waldeck Limpurg at the ...
Premier Foods hires ex-Sainsbury's and United Biscuits marketers
04 Sep 2012 | by Daniel Farey-Jones
non-core brands to reduce the company s debt and focus on eight key power brands : Hovis, Ambrosia, Mr ...
Sector Insight: cakes and cake bars
28 Aug 2012 | by Jane Bainbridge
her role covers its cake brands such as power brand Mr Kipling, Lyons, and Cadbury. Prior to joining ...
The history of advertising in quite a few objects: 37 40 Berkeley Square
16 Aug 2012
, Henry Bentinck, the future Earl of Portland, produced JWT's first Mr Kipling commercials. With World ...
Premier Foods sells Elephant Atta to Primark-owner ABF for £34m
06 Jul 2012 | by Loulla-Mae Eleftheriou-Smith
eight key "power brands" in October last year , concentrating its efforts on growing the Hovis, Mr ...
Looking at Jubilee ads sweeping the nation
01 Jun 2012 | by Sara Kimberley
Mackersey Mr Kipling 'Jubilee celebrations' by JWT London Executive creative director: Russell ...
Premier Foods backs Great Little Ideas with social media push
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
its eight key brands, including Hovis and Mr Kipling . Nick Steel, director, insights and marketing ...
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